Influencer Marketing

Influencer Marketing

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. An influencer is defined as a user on social media who has established credibility or substantial interest within a specific industry or niche who can persuade others by virtue of their authenticity and reach. The number of followers does not indicate a level of influence, but it is based on interactions, engagement, and relationships.

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Studies have shown that consumers want authenticity from the brands they interact with. A recent stat shows that 90% of consumers trust peer recommendations while only 33% trust ads. Influencer marketing has been shown to deliver an 11X higher ROI than other digital media. In comparison to paid media, brands typically earn $2 for every $1 spent on paid advertisements compared to $12 per every $1 spent on influencer marketing.

By incorporating influencer marketing into your business’ marketing strategy is an effective way to humanize your brand and expose it to a greater niche of potential buyers. Authenticity in marketing is like a smile of a child – you can't deny it and you just respond automatically by smiling. Influencers are genuine because they are not afraid to show their true selves to a broad audience. They actually don't have a choice: they need to reveal their personality through their online activity: and this honesty wins the trust of potential customers.

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While macro-influencers like Kylie Jenner and Charli D’Amelio are widely known and referenced - the majority of modern internet users follow micro-influencers, those to whom they can relate personally. There someone who knows a lot about what you are interested in, and you read their posts regularly, you ask them for advice, and you use the tools they recommend.

Want to be recomended by an Influencer?

We can utilize the power of influencer marketing for your brand.

Hailey Hastie

Micro-Influencer

Just your typical dog-loving, coffee drinking, girl next door.

I am a lover of fashion and have a passion for interior design and home décor.

I’m a huge supporter of wholesome living – as a proud vegetarian, avid yogi, and promoter of maintaining a healthy, active and organic lifestyle.

I love learning from experts in the beauty, hair care and skincare industry and love indulging and experiencing the latest technologies in this sector.

As a born and raised Northern Ontario girl, I love spending time in the great outdoors as well as helping our environment and animals.

Some brands I have and currently work with are:

AKFIT Fitness, Amped & Co., Twiggs Coffee Roasters Sudbury, Sunna Smile, Open Farm Pet, Urban Walls, Body Blendz, DeSimone Shoes and Spa, Alya Skin, James Cosmetics, Simply The Best, ViBE Infusion, and more!

Some Of Our Influencer Clients

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